There's something that happens at almost every brand we talk to: The marketing team posts consistently. It's good content with regular output. But their owned content experience, the one built on their website or app, is weeks behind. Nobody has had time to update it.

The content exists. It's just not where it needs to be.

This gap costs you in three ways. It costs your team the time to manually source, upload and organise content every time something new needs to go in. It costs your audience experience – content that looks out of date signals a brand that is not paying attention. And it costs you commercially: if your best content is not in your owned experiences, it can’t drive engagement or generate the insights that tell you what is working. Overall, preventing you with the evidence to prove the return on the investment you made in creating it in the first place.

Amondo Automations closes that gap.

Configure once. Update forever

Amondo captures and stores all content associated with your brand – your own uploads, posts you publish across Instagram, TikTok, YouTube, X, Facebook and Spotify, as well as content produced about you by influencers, partners, creators and fans.

Once it is all in Amondo, you can push that content out through whichever experiences you want to build: a Gallery on your site, Stories in your app, programmatic ads and more. And, because it’s all data you own, you collect the insights to understand how your audience interacts with content beyond social.

Amondo Automations makes sure your content experiences stay current without anyone on your team having to think about it.

Our first automation is now live: connect your Instagram account, and every post you publish, or every brand mention you receive, is automatically captured in Amondo and added to your Collections. Every content experience connected to that Collection automatically surfaces this new content. No manual uploads, no content slipping through the gaps.

This is the first of many automations, each one designed to take a different piece of the content operations workload off your team.

The costs it removes

Manual curation sounds like a small thing until you add it up. Sourcing content, uploading it, organising it into the right collection, that’s all real, recurring time that could go somewhere more useful. But the highest cost is what doesn’t happen when your content experiences fall behind: your best content sits idle, your experiences go stale, and you lose the engagement and insight that would have told you what to create next.

Automations remove all of it:

Team time saved
Every hour not spent on manual curation is an hour your team gets back. For teams managing high-volume content output, this adds up quickly.

Content experience relevancy
A Gallery that reflects your latest content tells your audience something is always worth checking.

Content ROI
When your best content is always live and visible, it earns more attention, generates more insight and proves value over time. Automations make sure nothing gets missed, and nothing sits idle on a social feed when it could be working harder on your owned platforms.

Available now

The Instagram automation is live now for all Amondo customers. Speak to your customer success contact at Amondo to set up your first rule, or book a demo to see it in action.