Your comms team lands a great piece of coverage. A launch review, a founder interview, a genuine trade press win. For a day, it does exactly what it’s supposed to. Then the story moves on, and so does everyone who read it.

That’s a shame, because coverage like that is exactly the kind of proof a brand can’t manufacture itself. It’s independent, it’s credible, and it’s the sort of content that moves someone from curious to converted. Right now it rarely gets the chance, because there’s nowhere for it to keep living once it’s no longer news.

The best most teams can do is forward the link around internally, drop it in a newsletter, or post it once on social. Useful in the moment, but none of it gives that coverage a home on the platform the brand actually owns: the website, the app, the places an audience is already deciding whether to buy, sign up or come back. And it’s not just about ownership. Most people don’t go looking for a homepage to read the news anymore. They scroll for it, on social, in a feed, wherever the next thing gets put in front of them.

Article Tile changes that.

A new promotional channel for every article, press mention and news story a brand has ever earned, built right into your content experiences.

How Article Tile works

Paste in a link, a press mention, a news story, a blog post, whatever’s live somewhere else, and Amondo pulls the title, description, image and source logo straight from the page. Prefer to build one without a URL? A manual option skips that step entirely.

Once it’s in, an Article Tile sits inside the Gallery like any other piece of content. It can be curated alongside photos, videos, quizzes and clickthroughs, arranged in whatever order tells the strongest story, rather than bolted onto the site as a separate press page nobody finds.

Every Article Tile carries a Read more button straight back to where the story was first published. This means a piece of coverage placed inside a Gallery doesn’t just get seen again; it sends real readers back to the original page, giving the outlet that ran it a second wave of traffic it wouldn’t have got otherwise.

How to use Article Tile

Give fans another reason to keep scrolling

A big fixture, a tour date, an artist profile most of that coverage gets read once on social and never again. Pulled into the Gallery, it sits right next to fan photos, matchday highlights, artist UGC and ticketing Tiles, part of the same feed fans are already scrolling through. The same Article Tile can also run inside Amondo’s Stories format, with the same tap-through sequence fans already use for fan-generated content.

Give journalism a life beyond the homepage

Readers don’t land on a homepage to find news anymore; they scroll for it. Article Tile lets a publisher pull its own stories, or a partner’s, straight into a feed-native Gallery or Stories experience that sits alongside video, photo galleries and reader-submitted content, not off on its own. Every Read more click sends a reader back to the original page, a real, trackable stream of traffic the outlet wouldn’t otherwise have got.

Build a case for the brand, not just a clip count

An exec’s byline, a founder’s podcast appearance, a feature in a trade title. On their own, these are wins nobody outside the PR team ever sees again. Collected inside a Gallery next to product Tiles, campaign content and customer UGC, they become the evidence a partner, a sponsor or a prospect actually reads before deciding whether to trust the brand.

The upside of Article Tile, in numbers

Referral traffic that goes back to the source

Every “Read more” click on an Article Tile sends a real visitor back to wherever the story first ran. For a publisher, that’s a second wave of readership on a piece that would otherwise have finished earning attention the day it went live.

Gain attention a press clip would never get on its own

Content inside an Amondo Gallery holds attention 60 times longer than the same content does on a social feed, with a 70% average scroll depth across campaigns. An article that used to get a glance before someone scrolled past now gets properly read.

A real answer to whether PR spend worked, finally with numbers behind it

Comms and PR teams have never had a clean way to show that earned coverage actually did something beyond a clip count in a slide deck. An Article Tile gives every piece of press its own view count, dwell time and click-through, sat right next to the numbers for everything else the brand publishes.

A second chance to convert, not just inform

Click-Through Tiles across Amondo Galleries convert visitors through to tickets, merch and registrations at between 6 and 9%. An article that sits in the same Gallery as those Tiles isn’t just building credibility; it’s one scroll from the moment that actually earns the brand something.

Article Tile, available now

The story a journalist wrote about your brand doesn’t have to stop working the day it stops being news. Given a home inside the same Gallery as everything else you’re building, it goes back to doing the job it was capable of all along: building trust and moving someone from curious to converted.

Article Tile is live now for all Amondo customers. Speak to your customer success contact at Amondo to set up your first Article Tile, or book a demo to see it in action.