Amondo is thrilled to be working with Chelsea FC over the 2021/22 season, driving fan engagement on Premier League matchdays at home at Stamford Bridge.

Matchday has become one of the clearest moments to observe real fan behaviour.

With attention at its peak, in-stadium prompts now act as signals of intent, revealing how fans choose to participate, create, and engage when it matters most.

The collaboration gives Chelsea FC visibility into how fans participate on matchday, which formats prompt contribution, and how in-stadium prompts translate into digital action.

Linking physical moments to digital behaviour, fans are invited by email and in-stadium to post their matchday content with the hashtag #CFCMatchday for a chance to feature on the big screens pre-match and at half-time:

Rather than simply displaying content, the activation creates a structured participation loop.

This connects pre-match prompts, in-stadium moments, and on-screen visibility into a single behavioural journey.

Fans move seamlessly from inbox to stadium to screen, creating a connected matchday journey that captures both physical and digital interaction.

Amondo's Display product is designed and built to Chelsea FC's brand guidelines, and supports content from all major platforms, including Instagram Stories and TikTok.

This allows Chelsea FC to understand not just what content is shared on matchday, but how and when fans choose to take part, ultimately turning in-stadium interaction into first-party behavioural insight.