Live events generate more content in a single afternoon than most brands produce in a month. Fans are filming. Creators are posting. Athletes are performing. Partners are contributing. The room is alive with it.

Almost none of it makes it onto the big screen.

What goes up instead is a pre-planned loop put together before the event started, or a manual scramble by someone backstage. Neither reflects the moment. Neither makes fans feel like they’re part of something happening right now. And when the screen looks stale, so does the brand behind it.

Display 2.0 changes that.

Our latest update to Amondo’s in-screen experience makes every fan feel part of the moment, not just present for it.

Why this matters now

The screen at a live event used to be a broadcast tool. It pushed content from venue to audience, in one direction, on a pre-planned loop. That model is over.

Modern fans don’t sit and watch events. They participate in them. They film, post, tag, share, and reshare in real time. 92% of consumers now trust user-generated content over branded advertising, and these posts earn 6.9x more engagement than brand-created content. And the engagement translates into revenue, too. Fans who engage with stadium activations are 56% more likely to attend future games and 67% more likely to buy merch.

At most live events today, the screen has become a participation surface. It’s where the room sees itself. When fans recognise their content on the big screen, they post more, they share more, and they feel part of something bigger than themselves. That feeling drives every commercial outcome that matters: ticket renewal, merch sales, sponsor recall, and return attendance.

The brands that have figured this out are spending nine-figure budgets to do it well. For example:

• Heineken built a Social Screen that combined fans’ mobile phones into one giant collective display for watching UEFA Champions League matches together

• Levi’s Stadium has put $200M into the world’s largest outdoor 4K video boards in time for the Super Bowl

• FIFA built its entire 2026 World Cup brand strategy around fan zones, fan-led activations, and UGC

The whole industry is pointing in the same direction. Letting fans see themselves on the big screen builds loyalty, deepens connection, and turns spectators into participants. Display 2.0 puts that capability within reach of every Amondo customer.

So how does it work?

Amondo’s in-screen experience takes the content in your Amondo library and puts it on any screen at any venue. Owned content, fan submissions, creator posts, sponsor moments. All curated, rights-cleared, and published from your dashboard with no dev work required.

It’s how Team GB surfaced over 1,500 pieces of fan-generated content across digital and out-of-home screens for Tokyo 2020. And how Formula E drove a 50% lift in fan engagement at race weekends.

Display 2.0 takes that foundation and changes two things. The first is how much control your team has over what the screen does. The second is how the screen feels for the people watching it.

For your team, every part of the experience is now configurable from your dashboard. You build screen layouts using Areas: content zones placed and sized on a grid, each drawing from a Collection in your library. Rows, columns, spacing, background images, and animation styles can all be tuned. Content priority control makes sure the freshest posts surface first. Multiple animation styles keep transitions feeling live rather than looping on repeat. And the banner area sits outside the content grid as a dedicated space for sponsor logos. Your headline partners stay visible throughout, others rotate in sequence, so every sponsor gets the visibility they were promised.

For the fans in the room, the result is a screen that genuinely feels like part of the event. Movement, surprise, content that’s current to the moment. Recent activations with Capital’s Summertime Ball and Epsom Derby have brought the new features to life, dynamic layouts that shift through the event arc, real-time fan content surfacing alongside curated brand moments, and sponsor presence that holds its place throughout. The screen stopped feeling like a backdrop. It started feeling like part of the experience itself.

Where Display earns its keep

Turn a crowd into a community

The big screen doesn’t have to be a one-way broadcast. Put QR codes around the venue and invite fans to submit their photos and videos. Seconds later, those submissions land on the screen in front of them. The room sees itself. That feeling, recognising your face, your team’s scarf, your seat, is what converts spectators into people who post about your brand for the next decade.

Team GB used this mechanic to activate over 1,500 pieces of fan-generated content across digital and out-of-home screens at Tokyo 2020. When fans couldn’t be at the venue, their content could.

Convert anonymous attendees into known fans

Sports events. Music festivals. Race meets. They’re all full of people whose details you don’t have. Adding QR codes to a Submission Tile on-screen turns that gap into a structured opportunity: fans submit content, and in return, you capture their email, preferences, and a behavioural signal you can use to keep talking to them long after the event.

The Jockey Club uses this approach across its racecourse screens, converting thousands of anonymous racegoers into a marketable database. Every entry that lands on the big screen is also a new line in the CRM.

Drive future attendance and merch sales

This is the metric that makes the C-suite sit up. Fans who engage with in-stadium activations are 56% more likely to attend future games and 67% more likely to buy merch.

Putting fans on the screen is what makes them invested in being there next time. Formula E saw what that looks like at race weekends: a 50% lift in fan engagement after rolling Display out across their venues. Every event becomes the start of a longer commercial relationship.

Guarantee sponsor visibility, not just hope for it

Sponsor commitments are expensive to get wrong. The banner area sits outside the content grid as a permanent home for partner logos: headline sponsors stay visible throughout, supporting partners rotate in sequence, and every minute of screen time is tracked. Renewal conversations become “here’s exactly what they got” instead of “we think they got their value.”

Configure it once. Run it for the full event. The dashboard handles the rest.

Take a brand moment beyond the venue

Display isn’t only for the event itself. Plug it into permanent venue screens, retail environments, and out-of-home installations, and the same content infrastructure powers every screen your brand touches. Spotify turned Wrapped from a social moment into a global OOH experience. Real users’ year-in-review stats appeared on screens across the world.

One source of content. Every screen, everywhere, always current.

Display 2.0, available now

Live events are where brands generate the most content of the year. They’re also where, for too long, that content has been most stuck. Filmed by fans, posted to platforms, watched once, lost. Meanwhile, the screen in the room, the biggest brand asset in the venue, plays a loop someone built last week.

Display 2.0 puts that screen back to work.

Brands like Team GB, Formula E, Spotify and The Jockey Club have already worked out how to do this with Amondo, without the bespoke development that used to make in-screen activation expensive and slow. The same infrastructure they’re running on is built into every Amondo account, configured from your dashboard, and live in minutes.

Your fans want to be part of the moment. Display makes sure they are, every event, every screen, every time.

Display 2.0 is live for all Amondo customers. Speak to your customer success contact at Amondo to get your first Display set up, or book a demo to see it in action.