Every brand is racing to capture more first-party data. Third-party cookies are disappearing. Ad blockers now sit on close to a third of devices worldwide. And every marketing team knows the answer is direct-to-audience data capture.

At the same time, the bar for what audiences expect from the brands they're loyal to has never been higher. 71% of consumers expect personalised interactions, and 76% get frustrated when they don't get them.

But personalisation runs on data audiences hand over willingly, and they only hand it over to brands they trust. 81% of consumers say brand trust is a precondition for buying at all. Every ask that breaks the flow is a chance for that trust to slip.

And first-party data is only as good as the moment you capture it. A follow-up email or a sign-up pop-up gives you a name and an email address, with no signal of what content pulled the audience in or whether they'll come back. Data collected while someone is genuinely engaged with your content comes with a story attached, and the contact comes with real intent.

The same is true of rights-cleared content. Every brand needs more of it to build trust: 92% of consumers say they trust user-generated content over branded advertising. Every campaign leans on it because that trust is what makes the work land. But it's usually captured in the wrong places, at the wrong times, and rarely with the audience's active participation.

The richest moments are already happening inside your content. A visitor scrolling your Gallery, watching your Stories, or standing in front of a screen at your event is at peak engagement with your brand. But most brands still route them to Typeform, Google Forms, or Jotform to submit anything. The flow breaks just when momentum is highest, and every submission ends up as orphan data with no connection to the content that earned it.

Form Tile changes that. Every submission gives you a first-party contact for your CRM and a piece of rights-cleared content for your library, without ever taking your audience out of the experience they came for.

So how does Form Tile work?

Content costs serious time and money to create, commission, and earn. Amondo has always been about making sure yours does more work for you. Form Tile takes it one step further: the same content that pulls audiences in now captures the first-party data your brand needs.

Form Tile is a new Tile type in your Amondo dashboard. Build any form you need. Text fields, dropdowns, media uploads, conditional logic, rich content blocks. Embed it inside a Gallery, or share it as a standalone public page. Ready to ship in minutes.

Brands like New Balance and Moonpig have already put this playbook to work. New Balance's Run Your Way campaign invited fans to submit their running stories for a chance to be featured in the brand's advertising. Moonpig turned its Valentine's Day OOH on the Elizabeth line into first-party engagement, with QR codes on the screens driving both content and data straight into the brand's Amondo setup.

Both campaigns ran on Amondo's earlier custom-forms setup. The pattern worked. But building each one took engineering time and sat slightly outside the Amondo flow.

Form Tile makes that pattern native to Amondo, and self-serve for every customer. What used to take custom engineering per campaign now ships from your dashboard in minutes. Every submission flows into your content library ready to publish, and the first-party data collected alongside it is easy to add into your CRM.

Five plays for Form Tile

Turn engaged audiences into first-party contacts

Form Tile puts the ask inside your Gallery, alongside the content that earned the attention in the first place. Names, emails, whatever your CRM needs to know. And because it lives inside the content experience, every contact comes with real intent behind it. Those are the people your fan clubs, inner circles and subscriber lists get built from.

Fill your Gallery with UGC content from your audience

The most authentic content a brand can publish comes from its own audience. Fans, customers, community members. Form Tile makes it easy to invite that content in and turn every submission into a Tile that lives in your Gallery. New Balance's Run Your Way is a case in point: fans submitted photos, videos and running stories, which then became part of the brand's ad campaign. Same mechanic, any brand.

Keep the library growing between campaigns

Not every content capture needs a campaign wrapped around it. Some brands keep a Form Tile permanently live in their Gallery, a standing invitation for fans, customers, or community to share their stories, photos or videos. Submissions flow in every day. The content library keeps growing between campaigns, not just during them. And every submission adds a first-party contact to the list you activate next time.

Build a first-party audience at every event

For event teams, Form Tile pairs with Display so live activations capture data as well as attention. Fans in the venue scan a QR code, submit their content via Form Tile, and their submission appears on the big screen while their contact details flow into the brand's audience database. First-party data and rights-cleared content are captured in the moment audiences are most engaged.

Give sponsors a first-party data channel

Sponsors don't want more logos on more surfaces. They want data. Form Tile lets you carve out a submission moment for a sponsor inside your content: a competition, a waitlist, a themed prompt. The data flows to you as the platform owner. The sponsor gets an audience they can genuinely activate.

Form Tile, available now

Every brand is racing to capture first-party data and rights-cleared content. And most are still routing their audiences somewhere else to do it. The break in flow is where trust erodes, intent drops, and value disappears.

Form Tile closes that gap. Every piece of content you're already investing in can now keep working for you, capturing what your brand actually needs while your audience stays inside the experience they came for.

Every submission compounds. Every campaign starts with more content and more audience than the one before.

Form Tile is live now for all Amondo customers. Speak to your customer success contact at Amondo to set up your first form, or book a demo to see it in action.