Content intelligence platform Amondo has partnered with Getty Images to give sports, media, and entertainment organisations a new way to display and activate licensed visual content. These experiences capture first-party fan behaviour and performance insight that other platforms don’t provide.

Getty Images is a preeminent global visual content creator and marketplace that offers a comprehensive range of content solutions to meet the needs of customers worldwide, regardless of their size. 

Through its Getty Images, iStock, and Unsplash brands, websites, and APIs, Getty Images provides premium, licensed visual content that powers storytelling at a global scale. This content can now be discovered and activated inside Amondo’s platform.

Working with clients including Chelsea FC, Universal Music, Formula E, the International Cricket Council, and Live Nation, Amondo ingests brand, creator, and fan content and transforms it into portable branded formats across web, mobile, partner sites, in-venue screens, and OOH.

These formats capture first-party behaviours such as taps, swipes, depth, hesitation, dwell and QR journeys. 

This behaviour connects to downstream commercial outcomes like traffic, sign-ups, purchases, ticket sales or conversions - creating an intelligence layer that reveals what content actually drives performance and why. 

This means visual content is no longer just displayed; it becomes measurable, comparable, and optimisable based on how fans actually interact with it.

The integration allows organisations to connect their Getty Images account within the Amondo dashboard to add visual content from Getty Images to their Amondo Galleries. 

"We’re delighted to announce our partnership and integration with Getty Images, enabling Getty’s visual content to be activated directly within Amondo. Many of our clients already use Getty Images, and this integration allows that content to be deployed in Amondo’s portable branded formats while capturing first-party behavioural insight into how audiences actually engage. The result is clearer intelligence on what resonates, how content performs, and what to scale next, moving clients from distribution to understanding what works and why.”

Charlie Bucker, Founder, Amondo

"Enabling our clients to work smarter and faster to showcase visual content that engages audiences across the globe is at the heart of our strategy. This is especially important during event-driven coverage, where Getty Images is relied upon as a core component of fan interaction. Our exciting partnership with Amondo streamlines the creation process through a native experience with content at customers' fingertips.”

Benjamin Beavan, Global Director Strategic Development, Getty Images

One of the first organisations to make use of the new integration is the British Olympic Association and Team GB around the recent 2022 Winter Olympics in Beijing. 

Team GB was able to access and display licensed visual content from Getty Images within daily Imprints showcased via the teamgb.com, official Team GB app and social media.

"The Getty Images integration with Amondo has allowed us to feature the high-quality and impactful photos that Getty Images is renowned for within our Amondo Gallery feeds — and in a fraction of the time it would take to do manually. We’re proud to have worked with Amondo in bringing the passionate support of Team GB fans into one central location, making it easy for athletes and supporters alike to feel the momentum behind the team from back home.”

Nicol McClelland, Head Of Marketing, British Olympic Association

Get started with Amondo by booking a demo with the team.